Link building is fine, but these days even links need to be surrounded by high quality content that ads context to the link itself. A lone link created by a tool like Ultimate Demon, sat on a blank page is worth very little.
Surround that link with contextual content, and then add tiers of links that are also surrounded by unique (to search engines) SEO optimized in context content again using a tool like Ultimate Demon? Then you have a ranking power house.
So you understand where we are heading to, it’s imperative that you understand what a website is comprised of. In basic terms, a website encompasses three main components, which include content (writing), graphic/design and the URL/hosting. Of all the three components, most website owners often tend to pay much attention on the design aspect of their website forgetting the other two. Unknown to many, though I have to admit that it sounds like a cliché, “content is the king”. I cannot stress enough of how vital content is and the roles it plays in not only how it engages and informs your users but also in ranking of your website. As such, this article endeavours to answer this one question that nearly all website owners keep asking, “Why Content Is Vital For SEO”
What is Content Made of?
What really qualifies as content? Technically, content is anything that internet users are searching for. Content exists in many forms such as video, articles, and images, to mention but a few. For that reason, understanding your goal and the interests of your target audience is important when it comes to creating content.
So setting up your content inside your link building tool is absolutely vital. GSA Search Engine Ranker and Ultimate Demon work best when loaded up with a massive supply of unique content. Fail to do this and prepare to fail to gain much search engine ranking traction.
What’s the Relationship between Content and SEO?
It’s always important that you understand your eco-system. when it comes to cyberspace as an eco-system, the most important thing to master is that people are hungry for information and thus keeps searching for it online. Truth be told, majority of online users ‘Google’ for content. Google knows this and as an initiative to ensure that their users get the best that is available, they keep modifying their algorithms from time to time. Whenever someone conducts a search, the spiders crawls through millions of content, bringing back the ones it feels is of high quality and will be useful for the user. With quality content, you can guaranteed to at least be featured among the first results, meaning that your chances of getting more readers significantly increases.
What Google looks for when Ranking Content
Nothing much that you can’t achieve. Google mainly ranks content based on three particular aspects which entails:
1. Quality – Fortunately, when it comes to quality, we all understand what it means. In layman’s language, quality content is content that is not just good, but well written/produced, and exudes professionalism and more important, authority.
2. Relevance – Just like Quality, Relevance is also self explanatory. To elaborate further what relevance means, supposing someone was searching for yachts, if your site is all about cars, its definitely irrelevant, or as some would like to put it, ‘not relevant’.
3. Uniqueness – Uniqueness is rather esoteric. As such, it has most of the outlay associated with it. In a nutshell, uniqueness is what distinguishes you from the rest. To keep people coming back, you have to be different from others. People love diversity and being diversified guarantees you of loyalty.
Why Content Is Vital For SEO
Back to our topic statement, content is vital for SEO and this is mainly because these days search engines necessitate high quality, relevant and fresh content that is produced on regular basis. Therefore, to be relevant, you have to provide your audience with content that provide answers to their questions. So, stay relevant.