One of the major components of an effective website marketing strategy is link building. To successfully grow a website, the author must invest in getting links from authority sites. An authority site is a really high quality website that has earned the trust and respect of its audience. Whatever linking method you use, be it Buzzbundle, Ultimate Demon, Moz methods of homeopathic SEO (so watered down they often don’t actually work)
It is also trusted by the experts in the industry it relates to, search engines and other websites. A common misconception is that authority sites are those that top search engine rankings. They do not necessarily rank highly in search engine result pages but they are trusted to always give readers what they are looking for. Below are several tactics you can use to get back links from such sites.
1. WRITING RELEVANT CONTENT.
This is one of the most basic tactics of getting authority site back links. The content in your site should be able to provide detailed, factual and useful information on subjects at hand. It must be highly interesting and engaging. It should ideally keep your readers constantly talking.
Additionally, the content in your site must define what it is all about to be worth a link from authority sites. A good practice is including personal descriptions of yourself as an author so that the authority sites have a better picture of who they are networking with. Building relevant content will take time but it will be a worthy investment in the long term.
You can opt to write about the author or publisher of a site you are targeting. The write up can be either complementary or even a professional criticism. The main point here is to get the authors attention thus putting you in a good position to ask for a link due to familiarity. They may even be looking to mount a response to your content.
A solid foundation of relevant information will increase your chances of getting links from authority sites. Remember to prod on topics nobody else is talking about, such sites will link to other sites that offer unique content as they are already used to commonplace articles.
2. BUILDING BROKEN LINKS.
Everyone has had inconvenient experiences with broken links. Many authority sites will have large networking communities and numerous back links to other sites. As such, publishers cannot always keep track of all of them.
Actively searching for links pointing to non-existent or sites that are no longer operational is a great tactic to get links from authority sites. With this list you can approach the authors of the websites with a solution to replace the dead links. Your site can then be a good candidate providing content related to the links. Authority site publishers are sure to be appreciative of your initiative and you stand better chances of getting a link back to your site.
3. TARGETING EDUCATIONAL AND GOVERNMENT SITES.
One way of getting links from such types of authority sites is by having active accounts and networking with them. This puts you in a good position to add links to informative posts in your website. Well researched content on subjects that may affect such institutions is a great way of attracting back links.
The advantage of such institutions is that they may offer platforms for persons of interest to promote their content. You can be a person of interest in a number of ways including sponsoring events, offering case studies or even supporting a charity event sponsored by the institutions. This will make it easier for you to approach them for links back to your site as they will feel you are part of them.
4. WRITING GUEST POSTS.
Offering to write solution oriented and engaging guest posts is an effective way to get links from authority sites. This technique should keep in the mind their blogging policies. If you develop a portfolio of regularly published guest posts, you can use it to market your site. More on guest posts.
This strategy shows that as an author you are a trusted and recommended source of information about current issues. This will make you more likely to get authority site back links.
Contrary to popular belief guest posts are, and always have been fine. However guest post “networks” and guest post “systems”. Sites set up purely to supply link juice via that medium, companies set up to sell spots on 3rd party sites. Those deals are now a little more dangerous as Google believes them to be contrary to their anti-spam . Though that only applies if you care one tiny jot what Google think – and really, with traffic from so many sources available on the internet, why should you?
5. CONVENTIONAL ASKING.
This tactic involves simply emailing publishers and asking for a link to your site. Simple as it sounds it can surprisingly work wonders.
Although some authors may ignore such types of emails, there is a good chance that the few successful ones may be end up being great links. Moreover, it works well if combined with all the other methods.
For the authors out there looking to build powerful links, it is important to avoid linking to sites that imitate authority sites. Avoid sites with excessive Ads, a high link to content ratio and high search engine ratings due to clever keyword stuffing.