There is a trap we all fall into. Creating links just for Google. In fact the whole idea of links being just for search engines is not particularly healthy. Links can drive traffic from all search engines, drive social traffic and with the right content can get your potential visitor to your site from just about anywhere on the internet, and could do this whether search engines existed or not.
So what are these other traffic sources and how could Ultimate Demon by Edwinsoft help you to get on top of them?
Google has become the easiest and most convenient way for many to become popular online. With ranking algorithms that are easy to tweak and a high volume of users, Google is basically god for thousands of websites. This means that when there is an update to the algorithm or you make a fatal error in your long-tail phrases that get you flagged, you can lose thousands of hits while you struggle vainly to return to the first page of results. This process is exhausting and sometimes impossible depending on how big your business is or how large your content and backlink budget is.
This is why you should not put all of your eggs in one basket. There are other strategies that will bring you traffic, although they are not always a natural source of traffic. Take the time to plan for other traffic streams so that you do not have to rely on one specific source for popularity. Here are three good traffic sources other than Google that you can easily incorporate into your marketing campaign today.
Social Media Platforms
It is easy to use social media to double your traffic if you use it strategically to ensure that you are getting consistent traffic from targeted demographics. It comes down to simple tricks such as content resharing, visual aids, and being socially active.
Not only do you want to share interesting content from experts in your niche, you want to share the content from your website to increase the amount of people clicking through to read more. While you want to offer ways to visit your website, you also want to ensure that you are not spamming your audience and losing subscribers. Develop a social media schedule for sharing your content and ensure that there are enough visual aids throughout your content to break up the monotony.
You must also make sure that you are staying active on these platforms instead of only marketing your business. While the right audience will enjoy your content, they did not subscribe to follow you only because you are offering them products. They want to know what your thoughts and opinions are on different subjects within your niche and you should do your best to provide information. Respond to messages and comments as soon as you can, and participate in discussions on other pages or online forums in your field. This will increase interest while solidifying your brand within the niche.
Many marketers will tell you that the money is in your email list. This is one hundred percent true and it was one of the easiest ways to drive traffic to your site if you are devoted to the process. You can collect a wonderful list from your social media platforms in the form of sweepstakes, contests, or surveys. This will allow you to collect information from your users that will help you to craft the perfect message to increase your traffic.
However, just like your social media content you need to make sure that your readers do not feel overly inundated with your messages. Choose a schedule that is compatible with your social media postings so that you are not sending out information blasts on the same day of the week. Choose a pattern to reach out to your subscribers, from once a week to once a month and provide them with high-quality content.
Your schedule will not only make it easier for you to track upcoming deadlines, it will also create a sense of expectation among your readers. They will become used to your newsletters, which will make any extra emails throughout the months more important for their lack of schedule. Make sure that you only send emails out of rotation for important sales or time sensitive information.
If you have the budget to pay for paid advertising online, I suggest that you go for it. This is a surefire way to take your marketing strategy to the next level to increase your visibility. There are multiple platforms to advertise on, from social media websites to blogs and listicles. Where you choose to advertise depends on what sort of demographic your brand speaks to and how you want to frame yourself within that demographic.
There are many other ways to drive traffic to your website, but the real message here is that you do not have to only rely on Google for a boost in your customer flow. While it is one of the most mentioned and popular options, the market is wide and diverse and holds many solutions for marketing. Creating a successful marketing campagin to increase traffic requires strategy, innovation, and focus, not Google.