Bye Bye Page Rank. What’s Going To Be The Next Authority Metric

I posted something very similar to this last month and had a storm of emails regarding alternatives. I’ve been asked by Katie Smith to put her take on this topic here for you guys to read.

How to measure trust and authority of webpages for SEO purposes

We are all hoping that Ultimate Demon 2.0 or whatever the next SEO tool that Edwinsoft produce does indeed refer to some sort of trust and authority metric in the same way as the original Ultimate Demon allows you to fetch Page rank details. It’s really important to many at the hard end of SEO to cherry pick their link targets for power.

The Old Way

For over a decade now, Google page rank has served as a major algorithm that comes in play whenever ranking of sites happens. However, the last 5 years have been a grind, with Google seemingly losing interest in the tool and exploring other ways of doing things. It is not yet definitive what the company will do, but at this point, it is safe to assume that this way of doing things is dead. These occurrences have been a long time coming. In the last several years, the internet giant has reduced the mummer of times it updates the software from 4 in a year to once in two years a while back. Even though this may pose the demise of a truly efficient ways of doing things, it heralds a new era where innovative entrants flourish. Well, here is a look at some of the top possible solutions.

1. Trust flow from majestic

This metric looks at how pages actually relate to others, where one trustworthy site will link to a stream of others until effect is achieved. Usually a pattern creates rankings according to reliability of content as well measures of professionalism. While it is hard to find such systems lacking in flaws, there is a chance that this solution is the strongest reliable ranking base of the future.

2. Page authority from Moz

This method uses a complicated set of parameters to decide the position at which a page ranks. A machine-oriented process looks at logarithmic scores and compares them to how easy it is to move from one score to the other and back for every site. There are many similarities between the way page authority and page rank use scores. While older versions of this product lean towards a conservative application of parameters, current actions show a marked disassociation. Perhaps the company is using this algorithm to position itself strongly in that area.  We can never see Ultimate Demon making any sort of application call to Moz. Rand would blow a fuse. He’s unthinkingly against all automation in his luddite enclave – well other than his own massively overpriced toolset or trivial trinkets, the better of which have functionality which is far more cheaply available elsewhere

3. Host rank

This virtual facility differs from others in that ranking does not make use of a logarithmic scale. The item of choice here is a linear scale whose applicability has a minimum of zero and no set maximum. Host rank carefully examines the scales to determine the spread between any two websites in a bid to rank them. Due to the nature of the scale that comes into use here, the scores can be dynamic, making it very easy to obtain a detailed, reliable scoop on who ranks where and what state of affairs bring about such interpretations. We can see the possibility of Ultimate Demon using this as an authority metric. Host Rank, while not carrying the kudos of a couple of the other solutions here, seem to have a great deal of this already tied up nicely and has a great application/call feature set already built in. They also seem to be SEO friendly. Watch this sapce.

4. Ahref’s url rank

This method evaluates the use of links. In its setting, a back link is far more important than any other type because of its strength in moving traffic. If there are many backlinks to a page, the assumption is that a wide range of users keep using these links so long as they find a valid answer to their question at the other end. Generally, this method lets its rating to pass through to another page. This is a chain process that seems to go on forever but the final result is always great. Ahref has been promoted by the owner of BHW forums (Diamond Damien) on his subscribers newsletters. A nod if ever there was one that the developers might be open to application calls from SEO tools such as Ultimate Demon being implemented in the near future.

While it’s not our favourite tool, it is a little expensive for instance, and the results can be flaky. It does at least have an SEO friendly outlook.

5. Google’s own solution

There exists a belief that Google is working around the weaknesses of its earlier algorithms to develop avenues that look at a wide range of factors related to web responsiveness. A key factor of this new patent looks at the best way of examining and quantifying links, especially the ones that originate from external sites with absolutely no relationship to the site under assessment. There are also areas that inculcate the use of ideas that seem to borrow from topic sensitive versions of Page Rank.

Google has over the years kept its cards very close to its chest in regards to the future of Google rank. There have been mixed signals over the years, with promises not to update, followed by irregular updates and huge spells of inactivity. It is not yet clear what is going to happen but there exists alternatives that marketers and optimizers can work with to construct the correct ranking trends. It is important to note that Google has not expressly talked about the deletion of the program, but simply hinted that updates will not come. This may mean that previous versions will keep working.

It may be that nothing takes over, and we are left with multiple solutions to the issue of authority recognition. In which case Edwinsoft may need to implement calls to more than one authority portal from within Ultimate Demon