Why Slow Web Hosting Can Destroy Your Rankings

It came to me recently when I switched my SEO tools to faster VPS’s. The difference in throughput was immediate. Scraping tools that took 20-30 days were completing and aggregating their data inside 15-25 days. Given that the actual processing is not a bottleneck, it was the sheer throughput of data handled by the 100Mbs pipe that was the constraining issue.

Site Speed Is An Important Consideration

What About Websites?

The same is true of your website hosting. Given that we have known for years how important user experience is in maintaining good rankings in the search engines, especially now that user metrics are measured so closely by them, the need to use fast, efficient hosting for your commercial sites has never been better put.

Put another way. Great SEO tools like Ultimate Demon might help you get great rankings, you might spend hours creating links and putting out fantastic content on other people’s sites to promote your business. But if your own site sucks in terms of speed and responsiveness? Then that could all be for nothing as both the search engines and your visitors give you a big “thumbs down”.

Slow Speeds as the Achilles heel of Online Business

There are myriad challenges that could face your website but a study by Harris Interactive found that 87% of online consumers are turned off by slow speeds. Google on the other hand labels a website ‘admirable’ if it can load in 1.5 seconds or less.
Before even identifying the reasons for the slow speed of your web host you need to appreciate the debilitating effects this situation has on your business. In today’s highly competitive online platform, shoppers are choosy as there are many alternative websites in your niche.
They will close your page in a minute if they realize it is slow. This could force you to shut down your business a few months down the line. If you have an ecommerce website relying on traffic and click per pay revenue you will be in for a rough time if the problem is not rectified.
Whichever web hosting service provider you use there are always issues arising. As they say identifying the major problem is the first step in coming up with a solution.
What could be the Problem for Slow Speeds?
Information is power and before even calling your web host you need to have an idea of what the problem could be. Common culprits for your slow page loading speeds include:
1) Traffic density: Your web host offers different packages and as such you must have picked one that could accommodate your web traffic. While more traffic is the dream of every page owner load spikes resulting from the same especially on shared platforms can cause speed problems. The best option if this is a recurrent program is to upgrade your hosting plan to accommodate more visitors without compromising on speed.
2) Coding issues: Spaghetti code is the disparaging term used in the web design circles to describe poorly coded pages. If you involved multiple developers to work on your page this is bound to happen especially as a code base grows during development. If the code gets messy it impacts on site speeds and hence there is need to regularly refactor or clean code on your page.
3) Large page size: As much as graphics, widgets, links, videos and photos are important in search engine optimization, overdoing them is counterproductive. Your page will have to configure each of them individually and this reduces speed significantly. Check your file type reports to identify what you have on the page and later rescale or compress these files to improve speeds on your page.
4) Connectivity issues: This can be a local problem or one between your page and the host. In most cases this is a problem that resolves itself gradually but if it continues you need to contact your host immediately.

JetPack In WordPress Can Cache – And It Comes Installed!

5) Lack of caching: However efficient your host service, lack of page and object caching will definitely impact on speed. In fact analysts reckon page caching should be a web page administrator’s best friend. There are many plug-INS available to make your page perform better and some are even offered in the hosting package you buy.
6) Configuration problems: These are three prong and though they are not common you should check them if your web host is having speed problems. There could be a domain, ISP or server configuration problem. If your host does not regularly monitor their servers you will have a hard time getting optimal speeds on your page.

There Can Be Issues With Shared Hosting In Particular 

There are other problems including third-party hosting on your domain, direct links to your files which is known as bandwidth theft and of course unreliable cheap hosting services.
Now that you appreciate the importance of a credible web hosting service for optimal speeds start evaluating your options. After all, your online platform gives the first impression for your business; make sure visitors enjoy an exquisite browsing experience.