Before I start, a caveat. None of what is below has been accepted by Edwinsoft (the developers of Ultimate Demon). Much of it is wishful thinking on my part and may never happen at all.
Time To Refresh Our Favourite SEO Tool
I email the development team from time to time. Most of the time it is me asking for some help or clarification on a topic, though sometimes they may want my opinion on something. It’s a good working relationship.
Some months ago I mentioned that my SEO strategy had moved to a content focussed approach. I also stated that Ultimate Demon still played an important part, though now it was one of a number of tools I used to help cut down the “busy work”. I was flattered when they asked me to expand on this. So I sent the first email below (another quick note, images have been added that were not in the original several spelling and layout issues corrected).
My Open Letter To Ultimate Demon Developers
A content solution is 50% just marketing repositioning – and 50% new features or changes to existing features. So rather than focus on link building the terms used should be about “Content management” and “Profile building”.
Creating profiles on high PR sites, being able to make complete use of certain site features – set up to most often to the same profile. Which, of course, it does now – but this still seems to confuse people and is probably the question I’m asked the most “can I make more than one post”.. I always say yes, but this “profile management” might benefit from being a higher priority in your marketing strategy.
Content tools? Finding citation partners both big and small (From CNN and BBC, WIKI whatever, down to small but well made blogs in a similar niche) Scouring news sources for curation. Having UD set up to allow simple news syndication. Making it clear that this is one of a number of strategies and shouldn’t be the entire content of the site. It seems that Panda 4 disliked sites that overused curation, but it is still a valuable tool if used in moderation.
Posting notice of new posts and content to Twitter, LinkedIn, Facebook. I don’t mean tools to create accounts or spam social networks, just the ability to promote fresh content to them. Helps with getting unique content indexed quickly. Another benefit of doing this is to prevent getting a plagiarism slap. Even if someone later scrapes it, you already have it pre-indexed. A quick way to get some initial hi authority link power.
Generally setting up the user interface in UD to make it clear that it is now primarily a content control solution – not a link creation/spamming tool.Yes – a lot of the distinction is in the users mind, and how they choose to use the tool. But it’s a win for everyone if that’s the way it is marketed.
Some responsibility for how a productivity tool is used must be down to the user themselves. Sure you can just “spam” but why would you when there are much better options available?
A tag line might be:
“Control Your Content Marketing Campaigns From One Simple Yet Powerful Interface” Or
“Still Only Sending Your Content To One Audience? Ultimate Demon Allows You To Service Everyone Who Would Benefit From Your Well Written Content – With You Retaining Complete Control”
That sort of thing.
Not so much about scraping tons of stuff and spinning it. But allowing people to curate, syndicate and manage profiles simply with the current UI tweaked to make doing this even easier. Just my thoughts.
So there you have it. I don’t go into much detail to be sure. It’s a framework or an idea and is all about repositioning an SEO tool as a content management tool.
To be clear, Ultimate Demon as a content management tool can do 75% of the content functions now, and with the help of other applications it can be a superbly powerful tool for and effective none-spam SEO strategy. Most other tools on the market are not capable of doing this, not least because they do not give the user the precise control profile by profile of every aspect of content, link, image, video placement. Nuke and to a lesser extent Magic Submitter are the only other two I can think of that could possibly go down this road. I’ve tried every tool I know of, dozens, and the AAA list is really just Demon and Nuke. But I would prefer an all in one content application.
Let’s see what transpires.